Exposure to UVB from sunshine is the body’s natural way to produce vitamin D, accounting for 90 percent of vitamin D production. Dietary “supplements” are just that: Supplemental ways to produce vitamin D. Research has shown that people who utilize indoor tanning equipment that emits UVB – which most tanning equipment does – also produce vitamin D. And studies have also shown that indoor tanning clients have higher vitamin D blood levels than non-tanners. While the North American indoor tanning industry promotes itself as a cosmetic service, one undeniable side-effect of that cosmetic service is vitamin D production. Even though it is not necessary to develop a tan to produce vitamin D, this should be considered: Because research suggests that the risks associated with sun exposure are related to intermittent sunburns, it is credible to believe that the benefits of regular, moderate non-burning exposure outweigh the easily manageable risks associated with overexposure.