Creating Urban Marketing Solutions is SMSi's business.
Since 1978, SMSi has led the way in reaching urban African Americans, Latinos and Asians, and the retailers and businesses who serve them. These consumers — with combined buying power of more than $1 trillion — are the fastest-growing population segments in America today.
SMSi gives companies deep access to urban markets through free product sampling, retail merchandising, custom publishing, and consulting.
New look, new outlook for SMSi and Urban Call websites
More and more multicultural consumers are on line, and they want more from the Internet than ever before. We answer this call with our new SMSi and Urban Call magazine websites — filled with up-to-date retail and marketing insights, links to valuable information, and opportunities for you to be a part of the SMSi community of networks. Communicate with us by connecting with the SMSi networks, subscribing to Urban Call on-line, and finding out the latest in urban marketing trends.
Multicultural Calendar Targets Holiday Trends
Ethnic consumers — African Americans, Latinos, and Asians — celebrate a variety of holidays and unique celebrations. Are you ready for the holidays? Visit the Urban Call multicultural calendar, developed with retailers and ethnic shoppers in mind.