Freds General Mercantile

Information may not be reliable

Store Info and History
Things To Do After Fred's

Bike Beech Mountain
Beech Mountain Recreation Center
Avery County Quilt Block Trail
A Cool 5 Run

Fred's T-Shirts and Sweatshirts

Fred's Specialty Items

Ski and Snowboard Rentals

Ski and Snowboard Rental Information
Find Out Your Skier Type

Online Reservation Form
Faxed Reservation Form

Ray's Realtime Weather Report
The Weather Channel--Boone
The Weather Channel--Banner Elk
Intellicast Regional Radar
National Weather Service Advisory and Warnings
NOOA--National Oceanic and Atmospheric Administration
CNN Weather Forecast

Online Christmas Wreath Form
Print/Fax Christmas Wreath Form

Beech Mountain Photo Gallery

Ski Beech History Photos

Snow Shoe (West Virginia)
North Carolina Ski Association

Above Average Accommodations
Accommodations Center of Beech Mountain
Archers Mountain Inn
A&W Rentals
Beech Mountain Classics
Beech Mountain Chalet Rentals
Beech Mountain Inns

Charlies Beech Mountain Rentals
4 Seasons at Beech

Slopeside Rentals/Beechwood Realty

Areas Chambers of Commerce

Beech Mountain Chamber of Commerce
Banner Elk Business Associations
High Country Host
Avery/Banner Elk Chamber of Commerce
Blowing Rock Chamber of Commerce
Boone Area Chamber
Ashe County Chamber of Commerce
Mountain Area Information Network

Blowing Rock Stage Company
Town of Banner Elk

Columbia Sportswear and Shoes

Misty Mountain Threadworks Climbing Gear

Victorinox (Swiss Army Brands)

Ski/Snowboards/Apparel and Accessories

Beech Mountain Volunteer Fire Department
Appalachian State University

The Mountain Times
Avery Health Care System
Mountain Home Music

Ray's Beech Mountain Forecast

Hike Beech Mountain Website Link

Bike Beech Mountain Website Link

Buckeye Recreation Center

Avery County Quilt Trail

SERVING THE GREAT FOLKS OF BEECH MOUNTAIN, AVERY AND WATAUGA COUNTIES, AND THE NORTH CAROLINA HIGH COUNTRY.

New Fall Merchandise Arriving Daily! ...Look For New Colors And Styles From Merrell, Columbia, Woolrich, Teva, Hi-Tec, Sorel, Acorn & Life Is Good ...Along With Terrific Reductions On Summer Stock!
No trip to Beech Mountain is complete without a visit to Fred's. We're your one-stop shopping spot with everything needed to make your visit complete. From groceries to clothing, ski rentals, firewood and the deli with all your favorite beverages. We've got it waiting for you.

Welcome to Beech Mountain and Fred's General Mercantile. We're not only America's highest General Mercantile at an elevation of 5049', but we are located in Eastern America's Highest Town at an elevation of 5506'. Open 365 days a year, we are a store and a town devoted to serving the needs of visitors, skiers, snowboarders, summer folks, and locals alike.
Your vacation trip to the North Carolina High Country begins and ends at Fred's. If you are of an age that you can remember how each small town or village always had a general store that served as the center of the community, you will especially enjoy our store with its vast variety of goods, for just about any need you may have. If you are younger and don't remember about general stores, you too will enjoy visiting with us for the experience that a trip to Fred's will bring to you.

IT'S NOT TOO EARLY TO START THINKING ABOUT THE HOLIDAY SEASON

CHOOSE 'N CUT CHRISTMAS TREE
For your Choose 'n Cut Christmas Tree this year, grown on Beech Mountain, you can select your tree early, while the weather is still good. Check with us at Fred's. Our Hemlock Hill Tree Farm on Sawmill Branch Road is ready for your visit.
To schedule a time to select this year's Christmas Tree and have it ready for you when you arrive on Beech Mountain for the holidays, contact us at Fred's.