Lb Marketing Services

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...a marketing professional who helps established companies spend their marketing dollars more wisely.

I challenge you to seriously think about the direction your business is taking and where you are spending your money. Is every dollar youre spending getting you the results you want? Are you trying to generate new leads/prospects with less marketing dollars?
Do you have processes in place to keep a lead engage all the way through to a closed sale? Do you tap into your database for increased sales revenue?
Do you truly understand who are your best customers, where they live, and where they get their information?
Developing a productive and efficient marketing plan is like building a house. It is a process of steps with the most important step being research and planning.
Research is key.
Research is key before making any decisions on the messaging and where to spend your valuable, limited, marketing dollars. Intelligence will give you tangible data in which to make smarter business decisions. No more guessing! Read more about my proven process here.
Your dollars will work so much more effectively if the message truly resonates with the target and the marketing efforts are placed, online or offline, in the right place otherwise you have to start all over again.
Be focused with every dollar you spend.
With solid information based on facts, the process starts for developing strategy and tactics for each and every marketing dollar available. It is not about spending more money, but being focused and having systems in place to track results. From there, you can make intelligent decisions to adjust strategies and tactics as needed.
Marketing must be done daily.
Learn, Plan, Adjust,Track and start the process all over again. Those companies that are stagnant, doing the same thing over and over again, will trail their competition for sure. Keep the circle constantly going.

Enjoy a vibrant, growing, pulsating, healthy business now and well into the future.
Im Linda Brandt, a marketing expert with over two decades of marketing experience, who brings structure, clarity, effectiveness and efficiency to what is often a chaotic, ineffective environment when it comes to marketing. Its not about spending more money, but spending your advertising dollars more wisely.
Every dollar must work hard for you to grow your business and LB Marketing Services gets it.

June 2010- Appointed as Second Vice Chairman of the Asheville Chamber of Commerce and would like to welcome Alice Oglesby, io Design & Illustration as new Chairman of the Board. www.ashevillechamber.org
May 2010: Spoke at the American Advertising Federation, Asheville,NC on May 17 about 2010 and Beyond: Panel of Experts Predicts the Future.
April 2010: Australia was amazing! It was both a cultural and self discovery trip. I attended the Melbourne Women's in Business conference and met privately with the Chamber of Commerce Director of public policy and small business center. Look for articles about my trip in local publications in Asheville, NC.
February 2010: In the process of planning a trip to Australia this April 2010 to connect with other small business owners in Melbourne and Sydney. Very exciting!
October 22, 2009: Facilitated "Meet the Media" panel with local representatives from TV, newspapers and magazines. Six panelists and over 80 people attended this educational event at the Asheville Chamber of Commerce.

TIP OF THE MONTH:
3 Tips to Better Writing: In business today, readers are time-pressed, content-driven, and decision-focused. To write effectively, remember that they want simple and direct communications. 1. Avoid complex phrasing. Writing elegantly is not important; delivering smart content is. 2. Let the message stand out more than your language. Be concise. You don't need choppy sentences, just hardworking ones that deliver content concisely. 3. Skip the jargon. Jargon can be a useful way to communicate among experts, but you should never use jargon when your audience isn't familiar with it.