Jennings Communications Corporation

Information may not be reliable

Who We Are

Traffic Patrol Broadcasting (TPB) is a third party service that provides surveillance, organization, and dissemination of commuter traffic conditions to radio and television station clients in metropolitan areas across South Carolina and the northern Georgia coast. A division of Jennings Communications Corporation, TPB launched its service in Raleigh in June 1987.
TPB functions as a network service to its radio and television stations in each market area. TPB offers commuter traffic information to its affiliates through state-of-the-art surveillance.
The traffic reports provided by TPB are customized for each station in each market. In exchange for the traffic reporting service provided by TPB, stations give advertising inventory adjacent to the reports. These frequent advertising spots are used by TPB to air the concise commercial messages of traffic sponsors.
Traffic Patrol delivers Advertisers' messages to millions of eager listeners.
TPB's clients' advertising happens when traffic happens: during busy drive times when adults are trapped in their cars and eager to hear the latest traffic. According to Texas Traffic Institute's 2007 Urban Mobility Report, drivers waste nearly an entire work week each year while sitting in traffic going to and from work. That's more than 40 hours during prime driving time to reach more than 128 million U.S. commuters with more than 80 percent being solo drivers, not carpoolers.
Regardless of the market, Traffic Patrol services are broadcast on many affiliate stations. Each message on Traffic Patrol "roadblocks" listeners because it airs on all affiliate stations running a traffic report during the same quarter hour time period. So no matter what format your potential customer likes, you'll reach them.